So here - I've done my best to take the mystery out of it. Travis Porter tweeted out shruggie along with the phrase “Kanye shrug” (now, of course, a meme in and of itself as well), which seems to have spurred its adoption across every form of electronic communication imaginable.īut accessing shruggie, a “kaomoji” that relies on characters only available on Japanese keyboards to create, continues to be problematic for those of us in the Western world. According to Kyle Chayka's incredibly detailed chronicle of “The Life and Times of ¯\_( ツ )_/¯” over at The Awl, the little ASCII fellow has been around for quite a while however, it was only after Kanye West's now-infamous interruption of Taylor Swift during the 2009 MTV VMAs that it gained widespread usage. Shruggie, it turns out, actually has quite an impressively rich history. But each and every time he makes an appearance, the same question always emerges: How do you type the shrug emoticon? Many of those characters don't exist on Western keyboards, so… how on earth are we supposed to do it? And moreover, how do we keep doing it anyway despite the challenge? Why does shruggie mean so dang much to us? The shrug emoticon, affectionately known as “shruggie” and occasionally “smugshrug,” is a well-loved piece of ASCII art meaning everything from “I don't know” to a happy-go-lucky “Whatever!”, shruggie has become a frequent fixture of text-based communication in the digital age.
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